360
Type: noun, music business term
Pronunciation: /three-sixty-deal/
Also spelled or known as: 360 Deal, Multiple rights deal, Full rights deal
Related: 360 Deal
Plural: 360s
What does 360 Deal mean? 360 Deal: A recording agreement where a company participates in multiple income streams from an artist’s career beyond recored music sales.
A 360 Deal is a music industry agreement in which a label or company receives a percentage of income from various parts of an artist’s career beyond recorded music sales.
These revenue streams may include touring, merchandise, sponsorships, endorsements, publishing, acting, and brand partnerships.
Labels often use 360 deals to invest more heavily in artist development while sharing in broader revenue opportunities.
360 synonyms: 360 Deal, Multiple rights deal, Full rights deal
Example sentence: “I think he signed a 360.”