Type: noun, music business term
Pronunciation: /three-sixty-deal/
Also spelled or known as: 360, Multiple rights deal, Full rights deal
Related: 360
Plural: 360 Deals
What does 360 Deal mean? A recording agreement where a company participates in multiple income streams from an artist’s career beyond recored music sales.
A 360 Deal is a music industry agreement in which a label or company receives a percentage of income from various parts of an artist’s career beyond recorded music sales.
These revenue streams may include touring, merchandise, sponsorships, endorsements, publishing, acting, and brand partnerships.
Labels often use 360 deals to invest more heavily in artist development while sharing in broader revenue opportunities.
360 Deal synonyms: 360, Multiple rights deal, Full rights deal
Example sentence: “The artist negotiated the terms of the 360 deal before signing.”