Creative Brief
Type: noun
Pronunciation: /kree-ay-tiv-breef/
Also spelled or known as: Design Brief, Project Brief
Plural: Creative Briefs
Related: Branding
What does Creative Brief mean? 1. A document that outlines the objectives, audience, messaging, scope, deliverables, timeline, and creative direction for a project. 2. A document from music supervisors to sync departments describing what type of music they need for production.
In the music industry, creative briefs are commonly used for album artwork, music videos, branding, merchandise, advertising campaigns, and promotional content.
Creative Brief synonyms: Design Brief, Project Brief, Creative Project Brief
Example sentence: “The creative director prepared a detailed creative brief before production began.”
PRE-ORDER RECORDING BUSINESS DICTIONARY