Click-Through Rate
Type: noun
Pronunciation: /klick-thru-rayt/
Also spelled or known as: Click-Through Rate
Plural: Click-Through Rates
Related: CTR, Click Rate, Digital Marketing
What does Click-Through Rate mean? A metric measuring how often people click after seeing content or advertisements.
Click-Through Rate aka CTR is a digital marketing metric calculated by dividing the number of clicks by the number of impressions.
In music marketing, CTR is commonly used to evaluate advertising campaigns, social media promotions, email marketing, and streaming platform advertisements.
Higher CTRs often indicate stronger audience interest or more effective creative content.
Click-Through Rate synonyms: CTR, Click Rate, Ad Engagement Rate
Example sentence: “We achieved our desired Click-Through Rate.”
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