Call to Action
Type: noun
Pronunciation: /kall-to-ak-shun/
Also spelled or known as: CTA
Related: Marketing Campaign
What does Call to Action mean? A prompt or button encouraging an audience to take a specific action.
Music CTAs often encourage fans to stream, pre-save, follow, subscribe, purchase, or attend events.
Call to Action synonyms: CTA, Action Prompt, Marketing Prompt
Example sentence: “The post included a Call to Action directing fans to pre-save the album.”
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