CTA
Type: noun, acronym
Pronunciation: /see-tee-ay/ or /c-t-a/
Also spelled or known as: Call to Action
Plural: CTAs
Related: Marketing Campaign
What does CTA mean? Call to Action; A prompt or button encouraging an audience to take a specific action.
Music CTAs often encourage fans to stream, pre-save, follow, subscribe, purchase, or attend events.
CTA synonyms: Call to Action, Action Prompt, Marketing Prompt
Example sentence: “The post included a CTA directing fans to pre-save the album.”
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