CTR
Type: noun, acronym
Pronunciation: /see-tee-ar/
Also spelled or known as: Click-Through Rate
Plural: CTRs
Related: Digital Marketing
What does CTR mean? Click-Through Rate; A metric measuring how often people click after seeing content or advertisements.
CTR stands for Click-Through Rate, a digital marketing metric calculated by dividing the number of clicks by the number of impressions.
In music marketing, CTR is commonly used to evaluate advertising campaigns, social media promotions, email marketing, and streaming platform advertisements.
Higher CTRs often indicate stronger audience interest or more effective creative content.
CTR synonyms: Click-Through Rate, Click Rate, Ad Engagement Rate
Example sentence: “The campaign achieved a CTR well above the industry average.”
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