Upstreaming
Type: noun
Pronunciation: /up-streem-ing/
Also spelled or known as: Label Upstreaming
Related: Record Deal
What does Upstreaming mean? The process of moving an artist, recording, or project from an independent label or distributor to a larger parent label under an existing business relationship.
Upstreaming often occurs after an artist demonstrates significant commercial success.
Upstreaming synonyms: Label Upstreaming, Major Label Transfer, Upstream Deal
Example sentence: “The artist’s success resulted in upstreaming to the major label.”
PRE-ORDER RECORDING BUSINESS DICTIONARY