ROAS
Type: noun, acronym
Pronunciation: /roh-az/ or /r-o-a-s/
Also spelled or known as: Return on Ad Spend
Plural: ROAS Metrics
Related: Advertising, Marketing, Return on Investment (ROI)
What does ROAS mean? Return on Ad Spend; A marketing metric that measures the amount of revenue generated for every dollar spent on advertising.
ROAS is commonly used by record labels, artists, music publishers, concert promoters, merchandise companies, and music technology businesses to evaluate the effectiveness of advertising campaigns across platforms such as Google, Meta, TikTok, Amazon, Spotify, and YouTube.
ROAS synonyms: Return on Ad Spend, Advertising Return, Ad Spend Return
Example sentence: “The label increased its advertising budget after achieving a ROAS of 6:1.”
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