ROI
Type: noun, acronym
Pronunciation: /ar-oh-eye/ or /r-o-i/
Also spelled or known as: Return on Investment
Plural: ROIs
Related: Profit
What does ROI mean? Return on Investment; A measurement of investment performance.
In the music industry, ROI is used to evaluate the effectiveness of marketing campaigns, tours, merchandise, advertising, or business expenditures.
ROI synonyms: Return on Investment, Investment Return, Profitability Metric
Example sentence: “The label tracked ROI on its social media advertising campaign.”
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