365
Type: noun, adjective
Pronunciation: /three-six-five/
Also spelled or known as: 365 Strategy, 365 Release Model
Plural: 365s
Related: Artist Development, Content Strategy, Release Schedule, Fan Engagement, Marketing Campaign
What does 365 mean? Year-round or All year; 365 days a year.
A 365 approach may include regularly releasing music, publishing social media content, sending newsletters, engaging with fan communities, touring, livestreaming, selling merchandise, creating behind-the-scenes content, and participating in interviews, collaborations, and other promotional activities. The objective is to build sustained audience awareness, strengthen fan relationships, and create multiple revenue opportunities year-round rather than relying on a single release.
365 synonyms: 365 Strategy, Year-Round Strategy, Always-On Marketing, Continuous Artist Development
Example sentence: “Instead of disappearing between albums, the label adopted a 365 strategy that kept the artist consistently engaged with fans throughout the year.”
PRE-ORDER RECORDING BUSINESS DICTIONARY