Split Test
Type: noun
Pronunciation: /split-test/
Also spelled or known as: A/B Test
Plural: Split Tests
Related: Marketing
What does Split Test mean? A comparison between two versions of a product, advertisement, webpage, email, or creative asset to determine which performs better.
Music companies frequently use A/B testing for album artwork, advertisements, landing pages, and promotional campaigns.
Split Test synonyms: Split Test, Controlled Experiment, Variant Test
Example sentence: “The label ran an a split test on two album covers.”
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