Rollout
Type: noun
Pronunciation: /roll-out/
Also spelled or known as: Roll Out, Roll-Out, Release Rollout
Plural: Rollouts
Related: Release Strategy
What does Rollout mean? The planned sequence of activities surrounding a release.
A Rollout may include marketing campaigns, announcements, teasers, pre-saves, singles, videos, interviews, merchandise, and launch events.
Rollout synonyms: Release Rollout, Launch Strategy, Release Campaign
Example sentence: “The album rollout lasted three months before release.”
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