Paper the House
Type: verb
Pronunciation: /pay-per-thuh-hows/
Also spelled or known as: Papering the House
Related: Ticket Promotion
What does Paper the House mean? To distribute complimentary or heavily discounted tickets in order to increase attendance at an event.
Promoters may paper the house to improve atmosphere, attract concessions sales, or create the appearance of a sold-out event.
Paper the House synonyms: Papering the House, Fill Seats, Complimentary Ticket Distribution
Example sentence: “The promoter decided to paper the house for opening night.”
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