Demographics
Type: noun
Pronunciation: /dem-uh-graf-iks/
Also spelled or known as: Audience Demographics
Related: Target Audience, Market Research, Analytics
What does Demographics mean? The statistical characteristics of a population or audience, such as age, gender, income, education, location, language, ethnicity, occupation, and other measurable attributes.
In the music industry, demographics are used to identify target audiences, develop marketing campaigns, plan concert tours, attract sponsors, optimize advertising, and analyze streaming and sales data. Understanding audience demographics helps artists, labels, publishers, and promoters make informed business decisions.
Demographics synonyms: Audience Demographics, Population Statistics, Audience Profile
Example sentence: “Streaming data revealed that the artist’s primary demographics were listeners between 18 and 34 years old.”
PRE-ORDER RECORDING BUSINESS DICTIONARY