A/B Test
Type: noun
Pronunciation: /ay-bee-test/
Also spelled or known as: Split Test
Plural: A/B Tests
Related: Marketing
What does A/B Test mean? A comparison between two versions of a product, advertisement, webpage, email, or creative asset to determine which performs better.
Music companies frequently use A/B testing for album artwork, advertisements, landing pages, and promotional campaigns.
A/B Test synonyms: Split Test, Controlled Experiment, Variant Test
Example sentence: “The label ran an A/B test on two album covers.”
PRE-ORDER RECORDING BUSINESS DICTIONARY