Waterfall Release
Type: noun
Pronunciation: /wah-ter-fawl-ree-lees/
Also spelled or known as: Waterfall Strategy
Plural: Waterfall Releases
Related: Release Strategy
What does Waterfall Release mean? A release strategy where singles are repeatedly added to future releases.
A Waterfall Release helps accumulate streams by carrying previous singles into later EPs or albums.
Waterfall Release synonyms: Waterfall Strategy, Sequential Release Strategy, Rolling Release Strategy
Example sentence: “The label used a waterfall release strategy leading up to the album.”
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