Synchronization
Type: noun
Pronunciation: /sin-kruh-nuh-zay-shun/
Also spelled or known as: Sync, Sync licensing, Synchronization licensing
Plural: Synchronizations
What does Synchronization mean? The licensing of music for use alongside visual media.
Synchronization, commonly called Sync, refers to the process of licensing music for use in visual media such as films, TV shows, commercials, video games, YouTube videos, and social media content.
A sync license grants permission to pair a song or recording with moving visuals.
In most cases, separate permission is needed from both the composition owner (publisher/songwriter) and the sound recording owner (master owner).
Sync placements can generate substantial income and exposure for artists and rightsholders.
Synchronization synonyms: Sync licensing, Music synchronization
Example sentence: “The producer secured a synchronization deal for the song in a HBO series.”
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