Institutional Sales
Type: noun
Pronunciation: /in-stuh-too-shuh-nul-saylz/
Also spelled or known as: Institutional Distribution
Plural: Institutional Sales
Related: Special Market Department, PX Sales
What does Institutional Sales mean? Sales made directly by or to institutions rather than individual consumers.
In the music industry, institutional sales may include sales to schools, universities, libraries, churches, government agencies, military organizations, nonprofit organizations, and other institutions purchasing music products or educational materials.
Institutional Sales synonyms: Institutional Distribution, Institutional Marketing, Educational Sales
Example sentence: “The publisher expanded institutional sales through university music programs.”
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