Hype
Type: noun, verb
Pronunciation: /hype/
Also spelled or known as: Buzz
Related: Promotion
What does Hype mean? Excitement, attention, or buzz around music, an artist, or an event.
Hype can be built through teasers, influencers, media, snippets, controversy, or fan demand.
Hype synonyms: Buzz, Excitement, Anticipation
Example sentence: “The snippet created hype for the single.”
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