Ident
Type: noun
Pronunciation: /eye-dent/
Also spelled or known as: Station Ident
Plural: Idents
Related: Sweeper
What does Ident mean? A short audio or visual piece identifying a station, brand, or program.
In radio, television, and streaming, idents help brand broadcasts and separate programming segments.
Ident synonyms: Station Ident, Station ID, Brand ID, Sweeper, Stinger, Jingle
Example sentence: “The producer created a new radio ident for the show.”
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