Windowing
Type: noun
Pronunciation: /win-doh-ing/
Also spelled or known as: Release Window Strategy
Related: Release Strategy, Waterfall Release
What does Windowing mean? Releasing music selectively through different channels at different times.
Windowing may involve making an album exclusive to one platform, format, or retailer before wider release.
Windowing synonyms: Release Window Strategy, Staggered Release, Exclusive Release Period
Example sentence: “The label used windowing to drive vinyl pre-orders.”
PRE-ORDER RECORDING BUSINESS DICTIONARY
